To encourage and foster the ideal of service as a basis of worthy enterprise... and, in particular, to encourage and foster:
1) The development of acquaintance as an opportunity for service;

2) High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;

3) The application of the ideal of service in each Rotarian’s personal life, business and community life; and

4) The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.